Catering to Niche Markets

EV drivers are as unique as the cars they own. All have special reasons why electric mobility is the sensible choice for them. In that vein, we recognize that building a massive new EV network is not a one-size-fits all strategy, but one that takes into account the needs of niche groups across the country. Below is just a smattering of the smaller market subsets we have in mind as we aim to make the transition to electric feel more personal and individualistic based on things like interests, jobs, and locale.

Long-Distance Commuters

We understand that range anxiety is a barrier to entry for many, which is why we’ve invested in more chargers near highway on- and off-ramps and along other key transportation corridors, as evidenced by our revitalization of the West Coast Electric Highway.

Recreationalists and Domestic Travelers

We recognize that leisure travel is important to many Americans, yet many recreation spots lack the infrastructure to support vacationers with EVs, which is why we installed stations near points of interest like Crater Lake in Oregon, Snoqualmie Falls in Washington, and Griffith Park in Los Angeles.

Electric Motorbikes

Companies like Zero, Lightning, and Harley-Davidson have started actively pushing their all-electric bikes over the last few years, and we offer them DCFCs that can charge 100+ miles of range in just 20 minutes or a full charge in about 35.

Trucks

From small pickups to big cargo vans, it feels like the backbone of America was built with trucks. We know EV drivers love them too, and with more models on the horizon, we’re making sure we offer public charging stations with spaces large enough to accommodate bigger vehicles

Fleets

More fleet owners are switching to electric as the economic benefits become palpable. We focus on installing infrastructure at commercial, industrial, and municipal sites where fleets can enjoy advanced network options like customized demand response and real-time performance monitoring.

Rural Markets

Underserved markets are one of our specialties. Urban infrastructure has driven the explosion of chargers, but those living in rural areas want to participate in the greening of society as well, and we actively seek out their participation, which is necessary if we’re truly to become carbon negative.

Urbanites

City-dwellers will always be a core constituency, largely because they want to reduce the excessive emissions that often come from their neighborhoods. We reward their advocacy with abundant chargers everywhere, from condos to coffee shops to college campuses.

Sports Enthusiasts

We have installed chargers near sporting venues like Dodger Stadium and Crypto.com Arena while also expanding into college athletics departments like CSU Maritime. We have also partnered with LA Fitness to install chargers at their locations across California and feature their ads on our charger screens.

Government Employees

Local, state, and federal governments have been a driving force in the EV revolution, from infrastructure subsidies to vocal support for clean energy alternatives. We, in turn, reciprocate by bringing our own expertise to those government venues that want to make charging available for their employees.

You

Whatever it is that drives you, we want to cater to why you drive. And no matter who you are or where you fit, we offer great across-the-board resources such as an app that helps you quickly find chargers, manage your payment preferences and track your charging history; value-driven subscription plans; top-of-the-line Level 2 and 3 chargers that will work with any EV; and world-class customer service that gives you the individual attention you deserve.

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Installation of the Month (June 2021): Hyatt Place Riverside/Downtown

The ability to travel is something many of us take for granted. Our Interstate Highway System allows us to freely traverse state boundaries – to go wherever we choose whenever we choose – from the snow-capped Colorado Rockies to the soupy Everglade swamplands to the historic lighthouses of coastal New England. However, EV drivers are more acutely aware of their travel limitations because many areas of the country have yet to adopt pro-electric infrastructure policies, often leaving them with few ground-travel options other than ICE vehicles. We knew getting more Americans to embrace the electric revolution would require buy-in from the hospitality industry. As such, much of our focus has gone toward hotels that, by serving as site hosts for charging stations, can help kickstart that ubiquitous access required to convert many EV holdouts.

Wall Street Journal Piece Brings Up Questions… And We Answer

Stephen Wilmot’s recent article in the Wall Street Journal, “Investors Look for an EV Charge,” debates the merits of investing in EV infrastructure, admitting that while chargers likely make for better investments than cars, the sector still holds many potential pitfalls that should be considered before jumping in. While that may be true, many of the examples backing up this assertion cite the business models of the largest EV installers in the country while failing to consider what less visible but faster-growing companies like EVCS are doing to mitigate such risks. Below are a few quotes from the article and our thoughts on them, including how we’re different.

Commentary on EV Industry Profitability Claims

In a recent Driving.ca article titled “EV-Charging Industry is Doing Everything Except Making Money,” author David R. Baker makes a compelling argument that the EV infrastructure sector is a revenue desert, essentially incapable of generating enough cash flow to sustain profitability due to a lack of interest from motorists. “The dilemma boils down to demand,” he states, before adding that “lots of people still driving gasoline-powered cars won’t consider going electric until they see charging stations widely deployed.”

Installation of the Month (May 2021): LADOT Lot 656

The Los Angeles Department of Transportation (LADOT) notes on its website that ICE vehicles are one of the city’s top contributors to air pollution, accounting for 19% of all greenhouse gas emissions, before proclaiming, “We can do better… We’re investing in public transit, testing new technology, and adopting mobility innovations for a cleaner environment and brighter future.” At first, it might just sound like flowery rhetoric, but we can personally attest to that commitment. Starting in 2019, LADOT partnered with us to install DCFCs at 57 city-owned lots, with almost 30% of those installations now completed. This alliance has been integral in promoting our goal of zero-emission mobility in the City of Angels by facilitating greater access to infrastructure.

Addressing Pain Points in Creating EV Infrastructure

A recent GovTech.com article titled “How Biden Plans to Build 500 EV Charging Stations” discusses the President’s goals for creating a nationwide network of 500,000 such installations by 2030. While it does a smart job laying out many of the pain points we face in facilitating EV adoption, the mention of solutions was far less prevalent, and ones that were mentioned seemed speculative or tenuous. However, over the last three years, EVCS has already taken the lead in addressing many of these challenge areas, allowing us to dominate the installation market across the West Coast.