Recap of “Today, Explained” Podcast: It’s Electric!

Recently, we listened to Vox’s Umair Irfan discuss on his Today, Explained podcast how Norway has been trailblazing in the world of electric mobility and what strides the US can make to follow suit. We not only found the episode a fascinating exploration of how our Scandinavian friends serve as both innovators and motivators, but it elucidated ways in which EVCS can and has been working toward similar goals within the US. Below are some of the key takeaways from the podcast as well as how it relates to what we’re doing here and now.

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Fossil Fuel Funds

Norway has been appropriating funds generated from fossil fuel usage to perpetuate further adoption of renewable energies. The nation of 3.5 million people known for its majestic fjords and Viking folklore has managed to implement a nearly 100% sustainable energy grid powered by hydro, wind and solar. This is accomplished not through government subsidization, but by taxing the purchase of ICE vehicles at a whopping 25%, which pays for the infrastructure, while waiving those taxes and all registration fees for EVs.

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Incentives for EV Drivers

A unified Norwegian government incentivized electric vehicle participation by allowing EV drivers to use the bus lane, pay lower tolls and access free public parking. Once a greater variety of new models like the Nissan Leaf and Tesla Model S became available, drivers started taking advantage. Market share subsequently rose from 3% in 2012 to over 54% in 2020. Further, increased visibility resulting from higher EV usage in major metropolitan areas like Oslo, celebrity endorsements from A-ha to Will Ferrell, and a flood of advertising by major EV manufacturers made the idea of owning an EV “cool.”

Event hosted by the Norwegian Electric Vehicle Association
Photo Courtesy of Norsk Elbilforening

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Infrastructure

According to Irfan’s guest, Christina Bu, Secretary General of the Norwegian Electric Vehicle Association, Norway does not build superior infrastructure to other countries. Moreover, the country faced similar issues to the US, including the chicken-and-egg conundrum of whether the cars or chargers should come first. But visionaries began to see the possibilities. Now, 10 different charging companies install and operate stations across the country, with competition driving innovation that continues to make them faster, easier to use, and more ubiquitous. Thus, in Norway, it seems, the chargers came first.

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How EVCS is Helping America Compete

US consumers actually buy more EVs in total than Norway due to our larger population, but not more per capita. EVs only account for about 2% of all US vehicles, half of which are in California where EVCS has allocated the most resources installing chargers. However, the new infrastructure bill boasts $174 billion in spending for EV-related infrastructure, which, according to another knowledgeable guest, will go toward 1) building out a national charging network to eliminate range anxiety; 2) purchasing an all-electric government motor pool to help sway manufacturers; and 3) new incentives that make EVs more price competitive with ICEs. While Norway uses a carrot-and-stick approach to facilitating EV adoption, the US is clearly more focused on the carrot.

EVCS is participating in the carrot tactic by offering fast, convenient charging options at more relevant points of interest, creating a simple and often free turnkey process for interested site hosts, and offering transparent subscription plans and payment options for drivers. We will be able to take advantage of the aforementioned government spending by helping create a national charging network that improves accessibility for drivers everywhere, not just in metro areas, as Norway did, which fueled the growth of their EV market and should do likewise here.

The podcast also noted how US electrical grids are still predominantly powered by fossils fuels, but we have already begun taking steps to address that issue as well by investing in chargers 100% powered by renewable sources, just like our neighbors across the Atlantic. The future may have started in Norway, but it will be here soon.

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You can listen to the entire podcast here: https://podcasts.apple.com/ca/podcast/its-electric/id1346207297?i=1000518117399

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Addressing Pain Points in Creating EV Infrastructure

A recent GovTech.com article titled “How Biden Plans to Build 500 EV Charging Stations” discusses the President’s goals for creating a nationwide network of 500,000 such installations by 2030. While it does a smart job laying out many of the pain points we face in facilitating EV adoption, the mention of solutions was far less prevalent, and ones that were mentioned seemed speculative or tenuous. However, over the last three years, EVCS has already taken the lead in addressing many of these challenge areas, allowing us to dominate the installation market across the West Coast.

Spectrum News: SoCal Company Looks to Meet Growing Need for EV Charging Stations

Recently, our CEO and co-founder, Gustavo Occhiuzzo, was featured in a Spectrum News 1 segment titled “Inside the Issues” with Alex Cohen. He was able to not only convey the challenges we face as we work toward a more electric future, but also the strides EVCS has already made in addressing those challenges as well as some of our most significant achievements. Examples include our deal with LADOT to install DC fast chargers at 57 city-owned lots, our doubling of non-Tesla chargers in LA since last year alone, and the fact that EVCS has become one of the largest and fastest growing installers of EV charging stations on the West Coast in less than three years. See the interview clip and accompanying article below to learn more.

EVCS Fast Charging Network to Use 100% Renewable Energy (Newsire)

One of the most common criticisms foisted on the electric mobility industry is that EVs are not technically carbon neutral since the electricity needed to power them is generated through fossil fuels, including coal and natural gas. This argument is not without merit and presents those of us in the EV infrastructure sector with yet another lofty goal – true carbon neutrality through electrical grids powered by renewable energy sources like wind and solar. And our most recent press release discusses how we at EVCS are doing just that.

EVCS Secures Credit Facility with Macquarie Group (Newswire)

We recently employed PR firm Firecracker to help us get the word out about all of the wonderful things EVCS is doing to make an all-electric future a reality. One major step toward this goal was our securing a credit facility that would allow for accelerated expansion of EV infrastructure, giving us confidence that the financial support required would be available when we needed it. Our PR team then went to work, drafting the following press release that outlines the particulars of this momentous achievement:

Installation of the Month (April 2021): Hilton Hotel & Plaza San Gabriel

Hilton is one of the most recognizable and respected organizations in the world. They own 18 different brands and more than 6,400 properties in 119 countries. Since 1925, they’ve been a model of the hospitality industry – synonymous with customer relations, integrity and innovation, which extends into areas like sustainability and the environment. Their website’s “Corporate Responsibility” page cites a commitment to fighting climate change, stating: “We seek to operate and grow sustainably, reducing our consumption of natural resources… We are proud to have set carbon reduction targets aligned with the Paris Climate Agreement.” And they continue to back up this commitment, including recently asking us to install EV charging banks at one of their key Los Angeles locations.