Recap of “Today, Explained” Podcast: It’s Electric!

Recently, we listened to Vox’s Umair Irfan discuss on his Today, Explained podcast how Norway has been trailblazing in the world of electric mobility and what strides the US can make to follow suit. We not only found the episode a fascinating exploration of how our Scandinavian friends serve as both innovators and motivators, but it elucidated ways in which EVCS can and has been working toward similar goals within the US. Below are some of the key takeaways from the podcast as well as how it relates to what we’re doing here and now.

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Fossil Fuel Funds

Norway has been appropriating funds generated from fossil fuel usage to perpetuate further adoption of renewable energies. The nation of 3.5 million people known for its majestic fjords and Viking folklore has managed to implement a nearly 100% sustainable energy grid powered by hydro, wind and solar. This is accomplished not through government subsidization, but by taxing the purchase of ICE vehicles at a whopping 25%, which pays for the infrastructure, while waiving those taxes and all registration fees for EVs.

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Incentives for EV Drivers

A unified Norwegian government incentivized electric vehicle participation by allowing EV drivers to use the bus lane, pay lower tolls and access free public parking. Once a greater variety of new models like the Nissan Leaf and Tesla Model S became available, drivers started taking advantage. Market share subsequently rose from 3% in 2012 to over 54% in 2020. Further, increased visibility resulting from higher EV usage in major metropolitan areas like Oslo, celebrity endorsements from A-ha to Will Ferrell, and a flood of advertising by major EV manufacturers made the idea of owning an EV “cool.”

Event hosted by the Norwegian Electric Vehicle Association
Photo Courtesy of Norsk Elbilforening

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Infrastructure

According to Irfan’s guest, Christina Bu, Secretary General of the Norwegian Electric Vehicle Association, Norway does not build superior infrastructure to other countries. Moreover, the country faced similar issues to the US, including the chicken-and-egg conundrum of whether the cars or chargers should come first. But visionaries began to see the possibilities. Now, 10 different charging companies install and operate stations across the country, with competition driving innovation that continues to make them faster, easier to use, and more ubiquitous. Thus, in Norway, it seems, the chargers came first.

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How EVCS is Helping America Compete

US consumers actually buy more EVs in total than Norway due to our larger population, but not more per capita. EVs only account for about 2% of all US vehicles, half of which are in California where EVCS has allocated the most resources installing chargers. However, the new infrastructure bill boasts $174 billion in spending for EV-related infrastructure, which, according to another knowledgeable guest, will go toward 1) building out a national charging network to eliminate range anxiety; 2) purchasing an all-electric government motor pool to help sway manufacturers; and 3) new incentives that make EVs more price competitive with ICEs. While Norway uses a carrot-and-stick approach to facilitating EV adoption, the US is clearly more focused on the carrot.

EVCS is participating in the carrot tactic by offering fast, convenient charging options at more relevant points of interest, creating a simple and often free turnkey process for interested site hosts, and offering transparent subscription plans and payment options for drivers. We will be able to take advantage of the aforementioned government spending by helping create a national charging network that improves accessibility for drivers everywhere, not just in metro areas, as Norway did, which fueled the growth of their EV market and should do likewise here.

The podcast also noted how US electrical grids are still predominantly powered by fossils fuels, but we have already begun taking steps to address that issue as well by investing in chargers 100% powered by renewable sources, just like our neighbors across the Atlantic. The future may have started in Norway, but it will be here soon.

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You can listen to the entire podcast here: https://podcasts.apple.com/ca/podcast/its-electric/id1346207297?i=1000518117399

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Top 10 Reasons Why Mass EV Adoption is Inevitable

According to evadoption.com, EV sales are expected to grow from 3.4% of all new auto sales in 2021 to 29.5% in 2030. In fact, they cite several models that forecast explosive growth in EV ownership across the US over the next decade. See the full sales forecasts here complete with bar charts and supporting data: https://evadoption.com/ev-sales/ev-sales-forecasts/. While skeptics might pooh-pooh these projections as overly optimistic, we believe they may actually fall short of the eventual reality. Of course, only time will tell, but below are our top 10 reasons why we believe EVs will be as commonplace as microwaves come 2030.

Installation of the Month (July 2021): LADOT Lot 657

One of our main goals has been to install charging infrastructure in underserved communities, especially urban population centers that are key to our mission of wider EV adoption. Los Angeles is rife with such neighborhoods, where low-income families who wish to participate in the greening of society cry out for cost-effective ways to be part of the solution. Lincoln Heights, one of the oldest sections of the city, is a prime example. The densely populated area boasts numerous Latino, Asian and Pacific Islander groups who have expressed interest in electric mobility, but historically lacked access to the requisite charging stations. Moreover, with a median age of just 24, Lincoln Heights is brimming with younger generation Angelenos who have already embraced the idea of sustainability, but simply need the opportunity to take action.

West Coast Electric Highway to Receive Extensive Upgrade from EVCS

ARCADIA, Calif. (August XX, 2021) – EV Charging Solutions (EVCS), one of the largest electric vehicle (EV) fast charging network operators on the West Coast, today announced that they are approved and funded by the Oregon Department of Transportation (ODOT) to upgrade 44 and add three new electric vehicle charging stations on the Oregon portion of the original West Coast Electric Highway (WCEH). Eleven of the 47 stations will be called “superstations” and will include three DC fast chargers and one Level 2 AC charger. In all, more than 100 charging ports will be upgraded or added.

Is Policy Action Alone Enough to Reach Net Zero by 2050?

Recently, BloombergNEF published a telling article titled, “Electric Vehicle Sales Set to Rise Faster Than Ever, but More Policy Action Needed to Get on Track for Net Zero.” The author raises many interesting observations about where we are now in the transition to electric mobility; where we’re projected to be in 10, 20 and even 30 years based on current trajectories; and what we need to do if we’re going to be net zero by 2050.

Auto Trends Magazine: Occhiuzzo Debunks 4 Misconceptions Surrounding EV Fast Charging Stations

Our co-founder and CEO, Gustavo Occhiuzzo, is quickly emerging as a thought leader in the world of electric mobility, becoming someone stakeholders can count on to demystify obscurities and address falsehoods surrounding the installation and application of charging infrastructure. Like any new technology, resistance to adoption is often based on fallacious notions, some of which may be perpetrated by those with a financial interest in competing technologies. Therefore, countering such notions with facts is crucial if both drivers and site hosts are to make an informed decision about EV adoption. Occhiuzzo most recently addressed four of the biggest misconceptions surrounding chargers in the article below for Auto Trends Magazine.