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Catering to Niche Markets
EV drivers are as unique as the cars they own. All have special reasons why electric mobility is the sensible choice for them. In that vein, we recognize that building a massive new EV network is not a one-size-fits all strategy, but one that takes into account the needs of niche groups across the country. Below is just a smattering of the smaller market subsets we have in mind as we aim to make the transition to electric feel more personal and individualistic based on things like interests, jobs, and locale.
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How the Ukrainian Crisis Could Affect the EV Market
As the conflict in Ukraine continues to escalate, concerns over how a prolonged incursion may affect global markets has become a frequent topic of discussion, even as major world powers issue a raft of sanctions against Russia in an effort to end the conflict sooner. There are certain to be ramifications for the EV industry specifically as a consequence of the dispute, some of which we’re already starting to see, although their duration and severity are still in question. Here are some of the most prominent.
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How EVCS is Helping Change America’s EV Charging Experience
As most of us know, Congress recently approved $7.5 billion in spending for new EV charging installations as part of the larger infrastructure bill, which we expect will help facilitate a speedier transition away from fossil fuels. Even with EV sales increasing in recent years, reports suggest that 25 percent of all carbon emissions still come from the tailpipe, so anything the government can do to kick things up a notch is surely welcome. However, even with such a sizable investment, many challenges still exist that network operators like EVCS will have to help overcome. In a recent article on TheVerge.com, several prescient examples were cited of core areas to focus on if we want to make mass EV adoption a reality. Below are a few such areas and how EVCS is addressing them.
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Installation of the Month (February 2022): Sierra Commons Shopping Plaza
The next stage in the evolution of EV charging will be a network operator’s ability to target consumers with advertising and media content pertinent to their demographic. Our recent partnership with minority-owned iKahan Media has afforded us just that opportunity, allowing for the expansion and creation of “a digital billboard network combining EVCS chargers with state-of-the-art LED screens,” as reported last year in a release on PR Newswire. (You can read that entire piece here) Such an initiative is intended to improve the economics of public charging by generating an additional revenue stream for both us and site hosts, providing advertisers with a select new platform for reaching consumers, and increasing value for EV drivers who want to see content that’s relevant to them.
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The Key to Becoming Carbon Negative
We hear a lot about the desire for carbon neutrality these days, and while that’s noble indeed, we at EVCS have set our sights on even loftier goals. Our mission is to become carbon negative, meaning not only have we reduced carbon emissions to negligible levels, but we have offset more carbon than we contribute to the environment through techniques like avoidance, sequestration and carbon capture.
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