EVCS Subscription Model Unique Among Industry Peers

Americans today want the following from the products and services they use: 1) freedom; 2) convenience; 3) simplicity; and 4) value. Let’s face it, we’re constantly being inundated by an increasing barrage of choices in just about everything, from the media we consume to how we interface with co-workers to the way we get our groceries. Options that rise to the top are those that offer the clearest and cleanest solutions for the lowest costs.

With each passing day, it seems we place greater focus on methods that make our lives easier and more efficient. So, why should something as integral as personal mobility be any different? Yet, somehow, the arcane pay-as-you-go model of fueling has evolved very little since the earliest days of the gas pump. Until now. Our subscription-based charging plan finally offers EV drivers the same freedom, convenience, simplicity, and value they already get in so many other areas of their lives.

How Our Model Works

For one low price of $49.99 per month, drivers can charge their vehicles as much as they need whenever they need on any charger in the EVCS network. Our DC fast chargers are some of the quickest around and are powered 100% by renewable energy. We require no annual commitment, charge no hidden fees, and bill automatically to whatever payment method the customer provides. EV drivers simply sign up through our website or app and – voila! – they’re ready to charge. Moreover, they can cancel anytime. For those on the fence, we offer a free 30-day trial with no obligation. Simply try it out and see how you like it.

How We’re Different

The EVCS flat-rate subscription plan is unique in an industry dominated by pay-as-you-go pricing structures. Other network operators either charge for power by the minute or kilowatt-hour (kWh). In order to attract customers, they sometimes offer gimmicky rewards programs or create tiers with monthly fees that slightly drop the cost of charging per minute or kWh, but otherwise, maintain the status quo. Our plan is unique by giving drivers access to fast charging for one low price no matter how often they charge or how much power they use.

The Problems We’re Solving

At 49 cents per kWh, it will cost nearly $50 to fully charge a 100 kW battery on a typical pay-as-you-go pricing plan. Larger batteries might run upwards of $60. Since many drivers switched to EVs so they could save on gas, what sense would it make to spend the same amount charging a battery as it would to fill up a tank? Pain at the pump is a real issue affecting many Americans today, so a flat monthly fee like the one we offer is a welcome respite. In addition, our easy-to-use app makes the entire process a cinch – from finding a station to tracking electricity usage to automatic payments through a secure platform (unlike gas pump credit card readers).

How Our Model Will Evolve

As our charging network grows, so does the value of our product. This will allow us to get creative through avenues like flat annual rates, referral rebates, and commercial, ridesharing subscription plans. Financial viability is driven by growth in larger metro areas where a significant number of subscribers means greater balance between those who charge more than the average and those who charge less. Also, a larger number of users will lead to more feedback on ways we can continue to improve the subscription model.

EVCS is committed to sustainability in everything we do as we strive to create a greener, cleaner planet, whether that’s our use of 100% renewable energy to power our network, improved technology that reduces charging inefficiencies, or a subscription model that attracts more EV drivers by saving them money. Moreover, our focus on providing superior customer service means we’ll never stop striving to meet those most vital needs of our customers: freedom, convenience, simplicity, and value.

Learn more about the EVCS subscription plan here: https://evcs.com/ev-drivers/subscription-plans

‍

Back

Installation of the Month (June 2021): Hyatt Place Riverside/Downtown

The ability to travel is something many of us take for granted. Our Interstate Highway System allows us to freely traverse state boundaries – to go wherever we choose whenever we choose – from the snow-capped Colorado Rockies to the soupy Everglade swamplands to the historic lighthouses of coastal New England. However, EV drivers are more acutely aware of their travel limitations because many areas of the country have yet to adopt pro-electric infrastructure policies, often leaving them with few ground-travel options other than ICE vehicles. We knew getting more Americans to embrace the electric revolution would require buy-in from the hospitality industry. As such, much of our focus has gone toward hotels that, by serving as site hosts for charging stations, can help kickstart that ubiquitous access required to convert many EV holdouts.

Wall Street Journal Piece Brings Up Questions… And We Answer

Stephen Wilmot’s recent article in the Wall Street Journal, “Investors Look for an EV Charge,” debates the merits of investing in EV infrastructure, admitting that while chargers likely make for better investments than cars, the sector still holds many potential pitfalls that should be considered before jumping in. While that may be true, many of the examples backing up this assertion cite the business models of the largest EV installers in the country while failing to consider what less visible but faster-growing companies like EVCS are doing to mitigate such risks. Below are a few quotes from the article and our thoughts on them, including how we’re different.

Commentary on EV Industry Profitability Claims

In a recent Driving.ca article titled “EV-Charging Industry is Doing Everything Except Making Money,” author David R. Baker makes a compelling argument that the EV infrastructure sector is a revenue desert, essentially incapable of generating enough cash flow to sustain profitability due to a lack of interest from motorists. “The dilemma boils down to demand,” he states, before adding that “lots of people still driving gasoline-powered cars won’t consider going electric until they see charging stations widely deployed.”

Installation of the Month (May 2021): LADOT Lot 656

The Los Angeles Department of Transportation (LADOT) notes on its website that ICE vehicles are one of the city’s top contributors to air pollution, accounting for 19% of all greenhouse gas emissions, before proclaiming, “We can do better… We’re investing in public transit, testing new technology, and adopting mobility innovations for a cleaner environment and brighter future.” At first, it might just sound like flowery rhetoric, but we can personally attest to that commitment. Starting in 2019, LADOT partnered with us to install DCFCs at 57 city-owned lots, with almost 30% of those installations now completed. This alliance has been integral in promoting our goal of zero-emission mobility in the City of Angels by facilitating greater access to infrastructure.

Addressing Pain Points in Creating EV Infrastructure

A recent GovTech.com article titled “How Biden Plans to Build 500 EV Charging Stations” discusses the President’s goals for creating a nationwide network of 500,000 such installations by 2030. While it does a smart job laying out many of the pain points we face in facilitating EV adoption, the mention of solutions was far less prevalent, and ones that were mentioned seemed speculative or tenuous. However, over the last three years, EVCS has already taken the lead in addressing many of these challenge areas, allowing us to dominate the installation market across the West Coast.