Catering to Niche Markets

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March 23, 2022
June 30, 2023
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Electric Car Charging

Catering to Niche Markets

EV drivers are as unique as the cars they own. All have special reasons why electric mobility is the sensible choice for them. In that vein, we recognize that building a massive new EV network is not a one-size-fits all strategy, but one that takes into account the needs of niche groups across the country. Below is just a smattering of the smaller market subsets we have in mind as we aim to make the transition to electric feel more personal and individualistic based on things like interests, jobs, and locale.

Long-Distance Commuters

We understand that range anxiety is a barrier to entry for many, which is why we’ve invested in more chargers near highway on- and off-ramps and along other key transportation corridors, as evidenced by our revitalization of the West Coast Electric Highway.

Recreationalists and Domestic Travelers

We recognize that leisure travel is important to many Americans, yet many recreation spots lack the infrastructure to support vacationers with EVs, which is why we installed stations near points of interest like Crater Lake in Oregon, Snoqualmie Falls in Washington, and Griffith Park in Los Angeles.

Electric Motorbikes

Companies like Zero, Lightning, and Harley-Davidson have started actively pushing their all-electric bikes over the last few years, and we offer them DCFCs that can charge 100+ miles of range in just 20 minutes or a full charge in about 35.

Trucks

From small pickups to big cargo vans, it feels like the backbone of America was built with trucks. We know EV drivers love them too, and with more models on the horizon, we’re making sure we offer public charging stations with spaces large enough to accommodate bigger vehicles

Fleets

More fleet owners are switching to electric as the economic benefits become palpable. We focus on installing infrastructure at commercial, industrial, and municipal sites where fleets can enjoy advanced network options like customized demand response and real-time performance monitoring.

Rural Markets

Underserved markets are one of our specialties. Urban infrastructure has driven the explosion of chargers, but those living in rural areas want to participate in the greening of society as well, and we actively seek out their participation, which is necessary if we’re truly to become carbon negative.

Urbanites

City-dwellers will always be a core constituency, largely because they want to reduce the excessive emissions that often come from their neighborhoods. We reward their advocacy with abundant chargers everywhere, from condos to coffee shops to college campuses.

Sports Enthusiasts

We have installed chargers near sporting venues like Dodger Stadium and Crypto.com Arena while also expanding into college athletics departments like CSU Maritime. We have also partnered with LA Fitness to install chargers at their locations across California and feature their ads on our charger screens.

Government Employees

Local, state, and federal governments have been a driving force in the EV revolution, from infrastructure subsidies to vocal support for clean energy alternatives. We, in turn, reciprocate by bringing our own expertise to those government venues that want to make charging available for their employees.

You

Whatever it is that drives you, we want to cater to why you drive. And no matter who you are or where you fit, we offer great across-the-board resources such as an app that helps you quickly find chargers, manage your payment preferences and track your charging history; value-driven subscription plans; top-of-the-line Level 2 and 3 chargers that will work with any EV; and world-class customer service that gives you the individual attention you deserve.

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Electric Car Charging

Installation of the Month (February 2021): Hollywood & Highland

In the movie Spider-man, Uncle Ben tells Peter Parker, “With great power comes great responsibility.” The phrase, which came to be known as the “Peter Parker Principle,” is just as true today as it was 20 years ago when the movie first premiered. And just as Peter took seriously his newfound powers, we take seriously our responsibility to facilitate broader access to vehicle electrification options – quite literally the “great power” here is the electricity that keeps EVs moving. We also understand the power of movies and television to convey the importance of electric mobility, be it through information, entertainment or influence marketing. As such, Hollywood has become a tremendous partner in advancing the EVCS mission.

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Electric Car Charging

Installation of the Month (January 2021): Barlow Respiratory Hospital

While 2021 brings hope and promise for greater widespread adoption of electric mobility, a quick glance at our portfolio reminds us of all the headway we’ve already made toward that end. Last year, we seized on positive customer sentiment and abundant fiscal opportunities in the green energy space, allowing us to become one of the top installers of EV charging infrastructure in the State of California (with 500+ installations completed and counting). As such, we thought it might be worthwhile to share some of these installations with you – a new success story each month – so that you can see firsthand the favorable strides we’re making toward a carbon-neutral future.

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Electric Car Charging
Electric Vehicles
News

2020: A Year in Review

Two thousand twenty has been a year of undeniable adversity, but also one of remarkable achievement. A year of firsts and hopefully a few lasts. A time of toil and tribulation, but also of triumph. For genuine success is partly defined by our ability to hurdle those implacable obstacles that make the result so noteworthy in the first place. Now, as the EVCS team looks back on this unusual year, we take stock of our unique achievements that made 2020 one for the books.

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Electric Car Charging
News

Electrification Progress in the Age of COVID

It’s pretty clear that vaccine or no, COVID will be here for a while, and with it the new normal of face masks, social distancing, telecommuting and (consequently) less road travel. While some might view this with trepidation, we see it as an opportunity. Since the earliest weeks of the pandemic, major metro areas like Los Angeles, Seattle and Chicago – those with large reductions in automobile traffic – immediately began seeing improvements in air quality, according to articles in the New York Times and Washington Post. More recent, an NPR story noted ozone pollution has decreased as much as 15% in many of these places. It seems an unintended consequence of the lockdown has been to accelerate the transition to responsible mobility by demonstrating its positive effects on the environment.

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Electric Car Charging
Electric Vehicles

Commentary on Geotab’s 2020 EV Fleet Trends Article – Part II

Two weeks ago, we published part one of our commentary on Geotab’s in-depth article, “Electric Vehicle Trends 2020: Top 6 Factors Impacting Fleet Electrification” (https://www.geotab.com/white-paper/electric-vehicle-trends/). Again, the idea was to assess whether each of the trends were evolving as Geotab predicted and, if so, how EVCS was responding to them in the marketplace. Below are the final three trends referenced and our thoughts on each.

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